Home Services Marketing Strategy & Contractor Branding

The Challenge & Core Business Problem:

A growing home remodeling contractor in Fort Worth faced a critical growth bottleneck: relying solely on word-of-mouth and a basic Facebook page limited high-value lead acquisition. To scale local operations, the company needed a 360 campaign spanning print and digital strategy to establish visual credibility, capture high-intent search traffic, and drive conversion.

As a Hybrid Marketing Designer and Creative Marketing Specialist, I developed an end-to-end brand identity system spanning a comprehensive style guide, stationery, vehicle wrap, and promotional video, along with targeted lead-generation landing pages, web UI, and lifecycle marketing assets. This project demonstrates how an integrated home services marketing strategy can transform local brand awareness into a scalable customer acquisition system.

Deliverables

Stationery, T-shirt, Vehicle Wrap, Website, Social Media Templates, Video Promo, Landing Pages

My Role:

Graphic Design, Copywriting, Motion Design, Video Editing

Tools:

Photoshop, Adobe XD, After Effects, Illustrator, Premiere Pro, Audition

Client:

Bates Renovates

Print Deliverables

Stationery

For the stationery concepts, I decided to use a clean and simple approach. Blueprint and ruled line motifs were used sparingly to hint at the construction theme of the designs.

Executive business card set laying on a wooden background, demonstrating a print and digital collateral unification framework for Bates Renovates.

Custom branded invoice template demonstrating a print and digital collateral unification framework for Bates Renovates home remodeling operations.

Branded letterhead and envelope design showcasing a print and digital collateral unification framework for Bates Renovates home remodeling operations.

T-Shirt Concept

For the stationery concepts, I decided to use a clean and simple approach. Blueprint and ruled line motifs were used sparingly to hint at the construction theme of the designs.

Truck Wrap Concept

The objective of the truck wrap concept was to create a design that was attractive but not too flashy. I believe the tasteful use of light blue brush strokes achieve the perfect balance.

Fully wrapped blue pickup truck displaying corporate branding and phone number, created as multi-channel local service marketing assets for Bates Renovates.

Digital Deliverables

Website Concept

Bates Renovates has the expertise and resources to renovate a home from top to bottom if necessary. Naturally, the website needed to convey this fact to potential customers in a clear manner. The Bates Renovates website concept details company offerings via careful copywriting and modern design.

Web page layout detailing interior and exterior painting services and process steps as multi-channel local service marketing assets for Bates Renovates.

Tablet display paired with a smartphone showing the estimation step as part of multi-channel local service marketing assets for Bates Renovates.

Mobile screen view showcasing bathtub refinishing details and the estimate process as multi-channel local service marketing assets for Bates Renovates.

Digital Signage

When it was time to ponder digital signage, I thought about all the ways the client might want to promote himself via public screens. Tradeshow booths and lobby tv screens were two of the platforms I imagined in my creative mind's eye. For my digital signage concept, I created a short video that advertised the client's core services.

Landing Page Concepts

The next order of business was to design landing page ideas that promoted a particular service. The objective here was to create branded content that was both attractive and informative.