Art Organization Marketing Designer: Enrollment Campaign & Ad Creative

Art Organization Marketing Designer: Enrollment Campaign & Ad Creative

Project Overview:

For Casa Mañana’s youth programs, I supported an enrollment campaign strategy by developing targeted publication advertising and promotional marketing assets designed to increase academy enrollment and strengthen parent engagement. The project involved translating the organization’s artistic identity and reputation as a premier cultural institution and performing arts venue into compelling enrollment marketing communications using InDesign and Photoshop. This work demonstrates how strategically developed promotional assets can support audience engagement, reinforce brand perception, and contribute to enrollment growth.


Tools:

Photoshop, Indesign


Client:

Casa Mañana

Two promotional postcards for Casa Mañana's Performing Arts Conservatory (CPAC) showing young students wearing theatrical makeup for acting, voice, and dance classes.
Open magazine spread displaying a fall enrollment ad as part of a community advocacy multi-channel marketing collateral campaign for Casa Mañana.