Easy's Multi-Channel Campaign & Landing Page Design Concepts

Easy's Multi-Channel Campaign & Landing Page Design Concepts

Project Overview:

Following a retail transition, Easy’s Smoke Shop required a scalable digital growth foundation to move beyond local word-of-mouth and drive online customer acquisition, retention, and foot traffic.

As a Senior Marketing Designer functioning across digital marketer and graphic designer responsibilities, I developed an end-to-end multi-channel campaign and brand identity strategy. Combining high-converting SEO landing pages, responsive web concepts, static and video ads, and digital signage, this project bridges creative execution in Figma, Illustrator, and After Effects with measurable conversion rate optimization (CRO).


Deliverables

Website, Landing Pages, Mobile Concepts, Digital Signage, Social Media Ads


My Role:

Graphic Design, Copywriting, Motion Design, Video Editing


Tools:

Photoshop, Figma, After Effects, Illustrator, Premiere Pro, Audition


Client:

Easy's Smoke Shop - Jacksboro

Brand identity style guide collage featuring color palettes, branded apparel, vape hardware, and lifestyle photography for a smoke shop digital marketing case study.

Website Concept

High quality products and superior customer service are at the core of Easy's Smoke Shop experience. The design system reinforced Easy’s value proposition—premium products and customer-first service—while integrating bold, high-contrast visuals to support online visibility and retention. The purple and orange palette was chosen for its psychological association with energy, creativity, and approachability.

Full homepage layout featured in a smoke shop digital marketing and branding case study, highlighting vape promotional banners and featured glass pipes.
Hands holding a tablet displaying a clean contact form interface, part of a smoke shop digital marketing and branding case study user experience showcase.

Social Media Concepts

For the social media concepts, I created static and motion-based ad variations designed to test engagement rates across platforms (Instagram, Facebook, TikTok). The goal was to align creative tone with audience behavior while supporting remarketing efforts through consistent visual identity.

Promotional lifestyle social media ad showing a woman exhaling vape smoke with the Easy's logo, developed for a smoke shop digital marketing and branding case study.
An informational graphic asking
Video playback interface demonstrating a digital signage motion graphics engagement strategy with an animated logo for Easy's smoke shop.
Video graphic showing various e-liquid bottles lined up against a rainbow background, created as part of a digital signage motion graphics engagement strategy for a smoke shop branding case study.
Product video frame featuring a GeekVape mod over a smoky blue backdrop, demonstrating digital signage motion graphics engagement strategy for smoke shop promotional channels.

Digital Signage

In addition to a one-of-a-kind drive thru, Easy’s Jacksboro utilizes HD displays to highlight products and entertain shoppers. Eye catching video content was developed to increase product awareness and upsell opportunities at the point of purchase. This dynamic content strategy complemented Easy’s drive-thru model, enhancing dwell time and reinforcing brand recall.


VIEW VAPORIZER PROMO


VIEW MAIN PROMO

Landing Page Concepts

For the landing page concepts, I produced targeted landing pages for two key product categories, each designed with clear CTAs and responsive layouts. The aim was to test conversion rates and identify design factors that increased session duration and reduced bounce rate.

Promotional product page layout showing omnichannel retail landing page UX optimization for the Pulsar APX Wax V3 vaporizer.
Landing page graphic for the Storz and Bickel Volcano Hybrid desktop vaporizer highlighting its touch display, rotatable whip tube inhalation system, and Bluetooth smartphone app control.

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