Project Overview:

Content-heavy collateral can struggle to drive action when dense layouts bury key messaging and make information difficult to navigate. To address this challenge, I executed a complete brochure redesign for North Pointe Baptist Church, transforming static collateral into engaging visual touchpoints.

Using InDesign, I established a clear information hierarchy and applied a user-centered conversion strategy to develop a custom square-format print layout. The redesigned format introduced more whitespace, improved visual balance, and made program offerings immediately scannable—creating a more engaging user experience across community initiatives.

Tools:

Photoshop, Indesign

Client:

North Pointe Baptist Church