Effective paid social campaigns require creative that captures attention in crowded feeds while aligning visual messaging with measurable acquisition goals. I developed a suite of paid social ads and Facebook ads across multiple campaign pipelines, creating targeted creative variations designed to support different audience segments and campaign objectives.

Using Adobe Photoshop and Illustrator, I produced rapid ad variants and performance-focused paid media creative that balanced brand consistency with conversion goals. These performance creative assets demonstrate how strategically aligned visual messaging can strengthen click-through rates, support campaign optimization, and contribute to improved ROAS.

My Role:

Video Editing, Motion Graphics

Tools:

After Effects, Photoshop, Audition